Why the name matters
A short, clear .com is one less thing for customers, investors and partners to get wrong.
People hear your name before they see it.
On a podcast, in a taxi, across a table. If a name needs spelling out, some of the people who heard it never arrive.
A name is an address.
Two identical shops. One is on a street full of people. The other is a long way from anyone.
A short .com will not make a product good. It puts you where people already walk.
People type what they hear.
Say a name once and they should land on you. Extra hyphens, odd endings and look-alike spellings send visitors somewhere else.
Put the price in perspective.
A name is paid for once. Advertising is paid for every month.
A typical name here costs $12,495. Your own numbers will differ. The name keeps working after the ads stop; it is not a promise of sales.